Backed by Experience

Simply Retirement by Principal® combines more than 75 years of Principal® retirement and * with the digital 401(k) plan technology of Ubiquity Retirement + Savings®.

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Together, we’ve created a solution that helps make it simple for financial professionals and their small business clients to set up and manage an affordable 401(k) plan online. It’s our goal to make retirement savings more accessible to the millions of small businesses across the nation that don’t offer a plan to their employees today.


With more than 5 million retirement plan * , Principal® Principal® is a global investment management and retirement plan service leader that has worked with thousands of small business clients like yours.

We’ve also been named one of the World’s Most Ethical *. Our offerings are based on experience, not quick wins or fads. Because we know that integrity, honesty, and comprehensive expertise are the right way to go—and the surest path to helping your clients reach their long-term financial stability goals. Learn more at


Ubiquity Retirement + Savings® is a leading fintech company that sits at the crossroads of human capital management (HCM), software as a service (SaaS) and Robo-recordkeeping.

With more than 20 years of digital 401(k) plan technology experience, Ubiquity is the perfect complement to the Principal® retirement savings *. Ubiquity’s cloud-based, proprietary recordkeeping platform backs the company’s retirement solutions. For more information, please visit

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How we’re working together

You may be wondering about each company’s role in this collaboration. Here’s the simple answer. Principal is the plan provider. We back the Simply Retirement by Principal® product and provide the investment options. Ubiquity provides the plan record keeping and administrative services once your client purchases their plan. Your clients and their participating employees will also use Ubiquity’s digital platform to manage their plan.

What’s in it for you
and your clients

Why Principal chose Ubiquity Retirement + Savings®

Delivering the best possible digital retirement solution experience has always been the vision for Simply Retirement by Principal®. That’s why Principal selected Ubiquity. Their proprietary recordkeeping system is a forward-thinking, future-ready solution and it’s a major leap forward for the industry. This system streamlines everything from plan design to onboarding and administration, helping you and your clients save time.

What this means

Your clients may notice the Ubiquity name on some of their plan correspondence and documents, and this just means that Principal and Ubiquity are working together to support them. Both companies are committed to helping you connect your clients with a retirement savings plan that works for them and their employees—so you can recommend a solution that’s backed by two established and recognizable brands.

How we keep investment options simple

Wilshire & Associates, Inc. will be the plan’s 3(38) investment fiduciary. They’ll provide independent third-party oversight for the screening, selection, and monitoring of the plan’s * Offering a set of preselected investments helps keep the process as streamlined and cost-effective as possible—so you can focus on serving your clients and spend less time managing investment details.

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Intended for financial professional use.


*Financial expertise: As of Dec. 31, 2019

*Participants: Ethisphere Institute, March 2017

*Companies: As of July 2019

*Product Offering: As part of the Simply Retirement by Principal® solution, Wilshire Investments, Inc. is the fiduciary responsible for the selection and monitoring of the investments.

*Investment Options: As part of the Simply Retirement by Principal® solution, Wilshire Investments, Inc. is the fiduciary responsible for the selection and monitoring of the investments.